This campaign collaborated with 5 Mega TikTok KOLs from different content categories, including singers, gamers, and makeup transition creators, to promote the latest music release from Mobile Legends: Bang Bang. Each KOL created creative and entertaining TikTok content using the new Mobile Legends music as the main element of the video.
The campaign combined different content styles such as gaming content, singing performances, and makeup transitions to reach wider audiences and create stronger engagement on TikTok.
The main objective of the campaign was to increase awareness of the new Mobile Legends music release.