This campaign collaborated with almost 100 Micro KOLs on Instagram Reels, focusing on young female audiences aged 17–25 years old. The campaign aimed to raise awareness about the Heymoon app, a menstrual tracking application designed to help women monitor and manage their period schedules more regularly and easily.
And Happy Moonday, a feminine care brand from Korea, with the project brief provided directly by the Korean client. The campaign focused on delivering content that felt relatable, educational, and relevant for Indonesian young women.
The KOLs created informative and lifestyle-driven Instagram Reels by sharing daily experiences related to menstrual health while introducing the app’s features in a natural and engaging way. At the end of the content, the creators also introduced Happy Moonday sanitary pad products and encouraged audiences to purchase them through e-commerce platforms or at Guardian stores.
The main goal of the campaign was to increase brand awareness, educate audiences about menstrual health, and create authentic engagement through relatable social media content.