This campaign is a 3-day nano and micro KOL activation campaign for Wuling EV, aimed at increasing brand awareness and social media exposure through Instagram content.
A total of 100 KOLs will participate during the campaign period, divided into:
Friday: 30 KOLs Saturday: 30 KOLs Sunday: 40 KOLs
The campaign will only run for 3 consecutive days. Campaign flow:
1.KOLs register through the provided landing page.
2.KOLs are required to attend the exhibition venue directly.
3.All participants will experience the Wuling EV through an on-site test drive
session.
4.KOLs will create Instagram content, including Feed posts and Reels,
highlighting the event experience and Wuling EV’s key USP.
5.All KOLs are required to wear casual and neat attire during the event.
This campaign leverages authentic experiences from nano and micro KOLs to create organic engagement and maximize Instagram exposure for Wuling EV.