This campaign was a collaboration with Scoot and the Singapore Tourism Board, focusing on travel and lifestyle audiences on TikTok.
For this campaign, I worked with 10 Macro KOLs who are known for frequently traveling overseas and creating travel-related content. The selected creators shared their travel experiences, promoted the convenience of flying with Scoot, and introduced Singapore as an attractive travel destination through engaging TikTok content.
Although the campaign only ran for 1 week, it required fast coordination, quick content execution, and strong communication with all KOLs to ensure the campaign timeline and deliverables were completed smoothly.
The main objective of the campaign was to increase travel awareness, encourage audiences to explore Singapore, and create engaging travel content that felt authentic and relatable for young travelers on TikTok.