This campaign for Nurilab became one of my biggest achievements while handling KOL campaigns. The project involved collaboration with around 1,900 Nano, Micro, and Macro affiliate KOLs from all across Indonesia, making it a large-scale campaign that required strong coordination, accuracy, and consistent monitoring throughout the process.
The campaign ran for 6 months and focused only on TikTok as the main platform. Each KOL received a budget of Rp400,000 and free products directly from the brand through a reimbursement system. Because of the large number of creators involved, the campaign required high attention to detail, good communication management, and daily performance tracking to ensure everything ran smoothly.
The main objective of the campaign was to introduce two products from Nurilab, especially the “Conclearing Drying Lotion”, a skincare product designed for acne-prone skin. The KOLs created TikTok content that highlighted the product benefits, skincare experience, and product usage in a relatable and engaging way to help increase product awareness and audience trust.