This campaign involved more than 70 KOLs from Jakarta, Surabaya, and Bandung, focusing on awareness content through IG Reels and TikTok posts. The campaign collaborated with Nano and Micro KOLs who were selected to create engaging and authentic content experiences.
All KOLs were required to visit their nearest Teguk outlet and share their dining experience by trying selected food and beverage menus that had been determined by the brand. Through their content, the KOLs highlighted the overall experience, product enjoyment, and fun atmosphere at Teguk outlets in a relatable and engaging way. Periode campaign 1 month Only.