This campaign worked together with 5 top-tier KOLs, consisting of Macro and Mega influencers, to help increase brand awareness and reach a wider audience on social media.
The KOLs created video content about the Polytron Refrigerator “BELLEZA BIG LITTER”, explaining the product’s main features and benefits in an engaging and easy-to-understand way. The content was posted on the KOLs’ Instagram & Tiktok on 25 January 2023 and also mentioned Polytron’s official social media accounts to increase visibility and engagement.
In addition, Wulan wu, who has more than 1 million followers on TikTok, collaborated with Polytron by hosting a 2-hour TikTok Live session on her official account. During the live session, she introduced Polytron’s newest products, interacted with viewers, and held several flash sale sessions to attract more audience attention and boost sales.