AXIS Terbonus Campaign

This campaign involved more than 50 active Nano and Micro affiliate KOLs on TikTok to promote the latest AXIS starter pack to a wider audience.
The campaign targeted male and female KOLs aged 17–25 years old, mostly students and young creators who enjoy making fresh, engaging, and relatable content for Gen Z audiences. Their content style helped the campaign feel more authentic and relevant on TikTok.
The KOLs created engaging TikTok videos that introduced the product, explained the campaign benefits, and encouraged audiences to participate. As part of the campaign mechanics, audiences were directed to fill out the official landing page and join the competition organized by AXIS.
The main goal of the campaign was to increase product awareness, drive audience participation, and boost engagement through creative TikTok affiliate content.